What is Churn and when to use it?

Churn is the measure of how many customers stop using a product. This can be measured based on actual usage or failure to renew (when the product is sold using a subscription model). Often evaluated for a specific period of time, there can be a monthly, quarterly, or annual churn rate. When new customers begin buying and/or using a product ...

What does the word churn mean?

to shake or agitate with violence or continued motion: The storm churned the sea. What does churn mean in telecommunications? A “churn” with respect to the Telecom industry, is defined as the percentage of subscribers moving from a specific service or a service provider to another in a given period of time.

What does the name Churn mean?

noun: Churn is used when referring to 'churn rate'. Churn rate or churn, is the percentage of people that stop using or subscribing to a service within a certain time frame. For a business to be profitable, its growth rate must exceed its churn. As well as customer churn, there is revenue churn.